On Electronic Recycling

I ran across an article on Ars introducing Second Rotation. The goal of the site is to buy back used electronics and either sell or recycle them on your behalf. I absolutely love the idea of a service that makes a profit AND helps with the environment at the same time. Sure, I could go through the hassle of selling it on my own, but just as Ars said, I would much prefer having a printed shipping label sent to be house and have Second Rotation skim a percentage. Brilliant idea.